实验室曾为上海临港自贸区、上海西岸区域、上海家化集团、西岸美术馆和美国里奇伍德图书馆等建立或重塑品牌视觉形象。
实验室作品亦获得美国传达艺术奖卓越奖、Graphis金奖、德国红点奖、iF设计奖、纽约TDC奖、纽约ADC、Tokyo TDC优异奖等奖项。
The Brand Genesis focuses on the establishment, enhancement, and redesign of brand imagery, continuously providing strategic and design services for brand projects in both China and the United States.
The Lab has built or reshaped the brand visual identity for clients such as the Shanghai Lingang Free Trade Zone, the Shanghai West Bund area, Shanghai Jahwa Group, the West Bund Museum of Art, and the Richwood Library in the United States.
The Lab's work has also received numerous awards, including the Excellence Award at the American Advertising Awards, Graphis Gold Award, the Red Dot Award, iF Design Award, New York ADC, New York TDC, Tokyo TDC, Award 360, and GDC Design Awards.